Top 5 Social Apps on Android in South Africa: Q1 2024

During the first quarter of 2024, the top 5 social apps on Android in South Africa exhibited varied performance metrics. Data from Sensor Tower provides insightful trends on weekly downloads, revenue, and active users for these apps.

Facebook Lite experienced a fluctuating trend in weekly downloads. Starting the quarter with around 107K downloads, it saw a dip to approximately 63K by late January but rebounded strongly to peak at nearly 196K in the last week of March. Active users ranged from 3.9M to 4.6M, showcasing a slight increase towards the end of the quarter.

TikTok maintained a relatively stable weekly revenue, hovering around $87K-$93K. Downloads showed an initial decline from 119K to about 58K by late January, followed by a significant rise, reaching approximately 183K by mid-March. The app's active users remained steady, fluctuating between 3M and 3.2M.

For TikTok Lite - Save Data, weekly downloads saw a consistent upward trend. Starting at around 78K, downloads peaked at approximately 108K by mid-March. Active users stayed fairly stable, ranging from 1.1M to 1.2M throughout the quarter. Revenue for this app was negligible.

Facebook observed a steady increase in weekly revenue, starting at around $4.5K and peaking at $5.1K by the end of January. Downloads exhibited growth, moving from 78K to a peak of approximately 117K by mid-March. The app maintained a high number of active users, ranging from 16.8M to 18.4M.

Instagram showed a gradual increase in weekly revenue, starting at $2.2K and reaching about $2.8K by the end of February. Downloads fluctuated, beginning the quarter at around 60K, dipping to 39K mid-January, and later peaking at approximately 78K by mid-March. Active users remained consistent, ranging from 3.4M to 3.5M.

For more detailed insights and data, visit Sensor Tower.